Kid’s Fan Base

Scaling Youth Soccer Registrations Through Google Ads & Performance Marketing

3 to 13 location expansion

15X increase in registrations

Broc Finance was growing rapidly in loan originations but found their internal team stretched thin across processing, credit assessment, and day-to-day administration. The volume of incoming applications was outpacing their capacity to respond quickly and accurately — creating bottlenecks that threatened both client satisfaction and business growth.

The Challenge

Low registration volume at early stages

Limited budget efficiency during initial growth

Credit analysis work was consuming broker and management time that should have been spent on business development

Expansion into new locations without inflating CAC

Later-stage underperformance from a third-party agency with high costs and poor ROI

The Approach

A performance-led Google Ads growth framework focused on efficiency, scalability, and intent quality.

High-intent keyword and location segmentation

Campaign structuring by program type and region

Continuous CTR and CPC optimisation

Conversion funnel clean-up to reduce drop-offs

SEO support to strengthen long-term demand

Budget scaling only after performance benchmarks were met

The Result

Through a data-driven Google Ads strategy, annual registrations grew from 200–300 per season to 3,500–4,000 registrations annually. This sustained growth supported the expansion from 3 to 13 locations, enabled the launch of the Cupertino Rush and Santa Clara Rush franchises, and established the organisation as one of California's leading B2C recreational soccer providers.

Metric	Traditional In-House Model	Outsourcing Mate Model
Annual Ad Spend	$3,933	$90,378
Impressions	1.23M	8.29M
Clicks	8,016	70,071
Average CPC	$0.49	$1.29
Campaign Scale	Early-stage campaigns	23× higher investment
Overall Growth	Baseline	8.7× more traffic generated

From The Client

For more than four years now , marketing was never something we had to worry about. Registrations grew year after year, costs stayed efficient, and performance was consistently optimised. This allowed us to focus fully on building and scaling the business. Karista and her team handled everything with minimal intervention from our side. We strongly recommend Outsourcing Mate to any business looking for performance marketing that genuinely delivers results. Founder Youth Soccer Organisation (California)

Key Takeaway

Performance-Driven Growth

Structured optimisation and continuous testing deliver stronger results than traditional agency approaches.

Intent-Focused Strategy

Campaigns built around high-intent audiences generate better-quality leads and higher conversion rates.

Smarter Ad Spend

Scale campaigns efficiently while reducing wasted budget through data-backed optimisation.

Continuous Optimisation

Ongoing testing, analysis, and refinement ensure performance keeps improving over time.

Scalable Paid Media

This framework powers Outsourcing Mate's paid media services, enabling sustainable growth without unnecessary spend inflation.