Broc Finance Marketing

From an overloaded brokerage into an agile, fast tracking lending machine

To stay competitive without increasing fixed overheads, Broc Finance integrated our dedicated offshore analysts into their workflow. This strategic pivot eliminated manual admin strain and gave them the backend muscle to confidently process a much higher volume of applications

6× improvement in CTR

75% reduction in cost per lead

Broc Finance struggled with low ad engagement, high cost per lead, and rising competition, making it difficult to generate consistent, cost-effective leads while maintaining a strong return on ad spend.

The Challenge

Low campaign efficiency

Low CTR (1.16%) and high cost per lead (A$585) limited return on ad spend.

Rising market competition

Increasing CPCs driven by banks and large enterprise competitors made lead generation more expensive.

Inefficient Ad Spend

Poor agency execution and inefficient budget allocation resulted in declining ROI and performance.

The Approach

We implemented a data-driven Google Ads strategy focused on continuous optimisation, smarter budget allocation, and ongoing performance monitoring to improve lead quality, maximise ROI, and achieve sustainable growth.

Implemented a data-driven Google Ads strategy with continuous optimisation of keywords, bidding, audiences, and ad copy.

Focused on profitable growth by prioritising lead quality, controlling spend, and protecting ROI instead of simply increasing budget.

Adapted to changing market conditions through ongoing monitoring, strategic adjustments, and disciplined campaign management.

The Result

Through strategic Google Ads management and continuous optimisation, Broc Finance achieved a 3–6× increase in CTR, 50–75% lower cost per lead, and 2–3× more qualified leads—all while maintaining efficient ad spend and competing successfully against much larger finance brands.

Metric	Traditional In-House Model	Outsourcing Mate Model
CTR	1.16%	7.22%
Avg CPC	$6.31	$1.32
Leads	72/year	533/year
Spend Control	Reactive	Strategic & capped
Cost vs In-House Team	Baseline	~60% lower
Credit Analysis Turnaround	2–3 days	Same day / next day

From The Client

Over the years, our digital marketing journey, especially Google Ads, has gone through multiple phases. What made the real difference was having someone who understood not just the platform, but our business, market dynamics and long-term growth goals. The strategic shift, discipline in execution, and constant optimisation helped us regain control of performance even in an extremely competitive market dominated by banks and large institutions. The results speak for themselves. Saroj Shah Director, Broc Finance

Key Takeaway

Higher Engagement

3–6× improvement in CTR through better targeting, compelling ad copy, and continuous optimisation.

Lower CPL

Reduced lead acquisition costs by 50–75%, delivering stronger ROI from every advertising dollar.

More Qualified Leads

Generated 2–3× more qualified leads while maintaining consistent campaign performance.

Smarter Ad Spend

Strategic budget management achieved sustainable growth while spending 5–10× less than larger competitors.

Sustainable Growth

A disciplined, data-driven approach created predictable lead generation and long-term Google Ads success.