Smartbag Australia
How Outsourcing Mate helped Smartbag Australia double its ROAS and grow Google Ads revenue by over 440% through strategic campaign optimisation.
Operating in a competitive B2B eCommerce industry with tight profit margins, Smartbag Australia needed a paid advertising strategy that could deliver sustainable growth without increasing wasted ad spend. Outsourcing Mate restructured its Google Ads account, prioritised high-margin products, and implemented continuous optimisation to maximise return on every advertising dollar.
Smartbag Australia faced rising competition, inefficient ad performance, and limited internal resources to manage ongoing campaign optimisation. With thin B2B margins, maintaining a strong return on ad spend (ROAS) was essential while competing against larger brands for valuable search traffic.
The Challenge
Low ad efficiency and high competition in the market
Limited in-house bandwidth for optimisation & bigger players to compete with for Ad Space
ROAS was critical due to thin B2B margins
The Approach
Outsourcing Mate rebuilt the Google Ads account around a ROAS-first strategy. Campaigns were segmented by product performance, high-intent keywords were prioritised, budgets were allocated toward higher-margin products, and ongoing optimisation focused on improving click-through rates while controlling acquisition costs.
Rebuilt campaigns with a ROAS-focused strategies
Targeted high-intent keywords, classified campaigns to high return products and controlled overall costing
Optimized & invested towards high margins product range
The Result
The new strategy increased CTR from 3.2% to 6.5%, improved ROAS from 2.8× to 6.2×, and grew Google Ads-driven revenue from A$116K to over A$628K. The business achieved scalable growth while maintaining profitable advertising performance in a highly competitive market.
| Metric | Traditional In-House Model | Outsourcing Mate Model |
|---|---|---|
| Click-Through Rate (CTR) | 1.3–1.5% | 3.15% |
| Return on Ad Spend (ROAS) | 2.5–2.6× | 4.69× |
| Revenue Generated | A$346K–A$446K | A$628K+ |
| Average CPC | A$1.37–A$1.62 | A$1.29 |
| Campaign Efficiency | Growth limited by ad efficiency | Optimised for profitable scaling |
| Business Growth | Moderate performance | 81% higher revenue & 76% higher ROAS |
From The Client
Key Takeaway
ROAS-First Strategy
Campaigns focused on profitability, not just traffic, delivering stronger returns on ad spend.
High-Intent Targeting
Targeting qualified buyers increased engagement and improved conversion performance.
Smarter Budget Allocation
Ad spend was directed toward high-margin products to maximise revenue and profitability.
Continuous Optimisation
Regular testing and performance improvements doubled CTR and significantly increased ROAS.
Scalable eCommerce Growth
A data-driven Google Ads strategy enabled Smartbag Australia to grow revenue by more than 440% while maintaining efficient advertising costs.
Trusted Outsourcing Partner for Australian Businesses